Your data is a precious business asset. There is data lurking in every corner of the business, and it represents everything that is going on. Sadly, many companies don’t fully realize this or appreciate what the data has to offer. More data is generated every minute than existed only a few decades ago. Failing to comprehend what your data can do for you is folly and a major opportunity lost.
Being agile is no longer optional as is listening to the data that you are likely generating. Let it tell you the stories of what is really going on without bias or interpretation.
When it comes to understanding how customers use your products or services data can reflect a type of feedback that they are unwilling or able to give. For example, the duration of completing a task is something that the data could reveal. Combine that with hundreds of observations from other customers and you have a pattern that could suggest opportunities to improve.
Now instrumenting how to get the right data is indeed an art. Overdo it and you will be buried with garbage. On the other hand, do it well and the data will save the day, and the results will thrill your customers.